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...Continue ReadingWhere has the gum to think and think? / by investing manly
′′ Think, think, friend, chew, if you want to chew, chew, think ′′
Catchy slogan of gum thinking thinking
I believe that many people should have heard this.
But today have we ever noticed that gum can think about it. It's gone from the shelf.
Why is it like that
And now what is the gum thinking thinking
Invest man will tell you about it.
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Gum thinking, produced by the limited Meng Seng limited Candy Factory which was founded since 2506 by Mr Chan Taem Kangkha. In the beginning, the Meng Seng Candy Factory manufactured ′′ Gum. Parrot ′′ which was considered a popular gum for kids in the past.
The success of parrot gum
In 2527, the company began to expand machinery to produce another brand of gum called ′′ thinking gum ′′ which appears to be unexpected because of modern packaging. Straight in bright yellow with blue red and green band on the box.
Importantly, the advertising of chewing gum thinking using slogan which makes most people remember easy to catchy is ′′ thinking, thinking, chewing friends, chewing, thinking ′′ makes gum thinking, thinking, thinking, chewing, thinking, chewing, thinking, chewing, thinking, chewing
At present, there will be 2 groups in Thailand.
1. gum with sugar (Sugarised Gum)
2. sugar-free gum (Sugar-Free Gum) but use sweetener instead of sugar.
But did you know that over time, the gum market keeps receding.
Year 2557, the gum market value is around 3,000 million baht.
Year 2561, the gum market value is around 2,000 million baht.
Apart from consumer behaviour that changes, the younger generation chews gum less.
The growth of trends in staying healthy over the years has also affected the gum business.
Gum can contain sugar ingredients or sweeteners instead of sugar. So consumers who care about health avoid.
And gum thinks about the name that people in the past have been familiar with. It's slowly gone away. It's why people say that gum thinks about it. But in fact, the gum is still thinking about it. But there will be some channels for sale.
So what do you think about the results of gum?
Income and profit of the company. limited Candy Factory. Manufacturer of thinking gum and candy.
Year 2562 Income 39 million baht.
However, in addition to the gum and candy manufacturing business, the company has expanded to other related businesses.
Nakhon Liang Glucose limited, a glucose-sized manufacturer which is used as an important ingredient in the food industry.
Year 2562 Income 893 million baht.
The company of M. S. S. Group limited is the organizer of snack and gum products of all affiliates.
Year 2562 Income 189 million baht.
Tai Yok Glucose limited is the leading supplier of Glucose Sizesirappropriate Fruit Savings, Monohydrates, which are the essential ingredients of cooking.
Year 2562 Income 775 million baht.
When all proceeds are gathered, we will see that the whole company has a total income of almost 1,900 million baht. It's considered not too small.
From the past, the income of the gum business is the main business. But today, it's reduced to 2 % of the total income in the company.
When things were like this in 2562, the company began to adjust the strategy to run business into another business with handshake with clothing brands and bags to produce fashionable goods, including entering into the healthy food market to grow the company. Long term.
Adaptation of gum thinking is an interesting case study.
Imagine if we went back time 30 years ago and someone told us that one day, gum thinking about doing business, clothes or food, health, we might think it's strange.
But today, consumer behaviors have changed to different from the past. Some products from one day were popular. One day, popularity changed.
Therefore, adaptation is essential in making our business survive.
If I read this here
We don't think that gum can't think. It's as bad as we think.
And expanding the business to do something else that we didn't expect..
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References
-http://www.mengsengsweets.com/about/
-http://fic.nfi.or.th/MarketOverviewDomesticDetail.php?id=95
-https://www.bangkokbiznews.com/news/detail/835100
-https://smartsme.co.th/content/220637Translated
