Within half a century, Uni-President Enterprises Corporation, which started out as a humble flour factory in the southern Taiwanese city of Tainan, grew into the world’s 12th largest food conglomerate. Many of its subsidiaries are the largest companies in their respective sectors in Taiwan, if not in Asia.
How did Uni-President brands come to dominate the lives of Taiwanese consumers, beating transnational food giants such as the U.S.-based Kellogg Co. and Japan’s Meiji Holdings Co. Ltd.?
#UniPresident #strategy #FoodConglomerate
transnational strategy 在 Types of International Strategies 的推薦與評價
Multinational corporations choose from among three basic international strategies: (1) multidomestic, (2) global, and (3) transnational. These strategies vary ... ... <看更多>