THE JOURNEY BRINGING VIETNAMESE COFFEE TO THE WORLD
“To make a success and keep it sustainable, and to build a heritage that lasts – this is my ultimate goal” - CEO Le Hoang Diep Thao
Madame Le Hoang Diep Thao is the co-founder and co-owner of Trung Nguyen Group – a proud national brand of Vietnam. Taking charge of chief execution and management role over the past 20 years, Thao has proven herself as a bold leader who can make strategic decisions that boost Trung Nguyen’s growth as one of the largest coffee makers in Asia.
Thanks to Madame Diep Thao’s vision and leadership, Trung Nguyen has risen from zero to the No.1 coffee brand in Vietnam, remaining the fast-growing pace and the leadership position up to now.
G7 – a signature instant coffee brand enjoyed by more than one billion people in 60 countries and territories worldwide – is not only a success of Trung Nguyen and Le Hoang Diep Thao, but also a notable achievement of a coffee nation like Vietnam. It was Thao who decided to start the instant coffee business of Trung Nguyen in 2003, making a transformative change to the coffee corporation which had already established its reputation for roasted, ground coffee. With G7, Trung Nguyen became even more powerful.
Giving all her heart and passion to the development of Vietnamese coffee, Le Hoang Diep Thao started a new chapter of Vietnamese coffee in 2015. While still owning Trung Nguyen, Thao launched a new coffee brand dubbed King Coffee. After making a successful debut in the USA, the most demanding markets of the world, King Coffee has quickly expanded its presence in large international markets like China, Russia, South Korea, Australia, France, the Netherlands, Singapore, Thailand, etc. Just three years from the debut and King Coffee has been now available in 61 countries and territories globally, highly praised by experts and trusted by consumers.
Many experts attribute the impressive success of King Coffee to Thao’s over 20 years of management experiences at Trung Nguyen. Surprisingly, Thao has another answer: “This (success) is because King Coffee is proudly originated from a coffee-growing country, while some other strong coffee brands in the world are not. Vietnam boasts the best Robusta quality and is the second-leading Robusta exporter of the world.” King Coffee production plant built in Nam Tan Uyen, Binh Duong in just five months to ensure an ample supply of King Coffee for global demands is the demonstration of CEO Diep Thao’s unwavering commitment to bringing Vietnamese coffee into the world.
King Coffee is the fruit of two decades of hard working and challenges overcoming. It also reassures CEO Diep Thao’s passion to gain Vietnamese coffee a decent position in global coffee map. With King Coffee, CEO Le Hoang Diep Thao enables Trung Nguyen International to write the next chapters that complete the legend of Trung Nguyen.
同時也有1部Youtube影片,追蹤數超過832的網紅WingKeh_Keifth,也在其Youtube影片中提到,[Diploma Student Production] Penang island, also known as the pearl of the orient, has rich blend of cultures in diversities in the island. Besides f...
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- 關於coffee production by country 在 WingKeh_Keifth Youtube 的最讚貼文
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- 關於coffee production by country 在 The World's Top Coffee Producing Countries - YouTube 的評價
coffee production by country 在 Chui Ling Facebook 的最佳貼文
There’s this saying, ‘Dreams don’t work unless you do.’ How many of us really drop everything in pursue of dreams? Most of the time we’re scared things won’t work out so we abandon our dreams even before we start! That’s why I was encouraged by Vivian Lees’ story. This young girl dropped everything she had to pursue her passion and dream. Such courage is truly admirable. It reminds me of when I first came to Malaysia; I literally only had a luggage to my name and one friend in this entire country. If not for this friend and the people I met through her, I don’t know if I would even have stayed on! Then I had the good fortune of having a very encouraging boss who gave me my first TV production break and now I’m surrounded by successful entrepreneurs who are always willing to share their business tips and opportunities with me. All these experiences have made me who I am today. I believe we should always pay things forward and that’s why I’m introducing Vivian here to you all. Gambate to this coffee caricature artist. Let’s encourage those who dare to dream! Sometimes when we’re all too comfortable with our lives, we tend to get lazy. Vivian has reminded me that I still have some dreams I want to pursue. Her ‘The Better Me’ has reignited the Best of Me. And you? What dreams are you pursuing? Tell me at www.the-best-of-you.com
The Best of You - Julie's #thebestofyou #chasethosedreams
coffee production by country 在 WingKeh_Keifth Youtube 的最讚貼文
[Diploma Student Production]
Penang island, also known as the pearl of the orient, has rich blend of cultures in diversities in the island. Besides foods, Penang is now well-known with street art and creative industry as well.
Film: ART 藝術
Directed by: Ng Wing Keh
D.O.P: Chai Ming Kai
Screenplay By: Chuah Eel Hooi
Production Designer: Angeline Choong
Editors: Chai Ming Kai & Tan Ming Kai
Music Supervisor: Tan Ming Kai
Duration: 16 minutes 05 seconds
Genre: Documentary
Country: Penang, Malaysia
Language: English, Chinese
Main Interviewee:
Mr Tan Shih Toe
Ms Khing Chuah
Kak Wanida
Special Thanks To
Ms Ooi Li Fang
Mr Lim Chun Woei
Keifth Ong
Christopher Soe
Thong Kin
Alfred Thong
Frank Lee
Jia Lei
Location Sponsor:
Coffee Addicts
Murobond Paints
Hin Bus Depot Art Centre
Media Sponsor:
Aik Khoon Low
Ronaldas Buozis
Ernest Zachas Art
Music from:
https://www.youtube.com/watch?v=9LXxT85JCng
Inspiring Dramatic Full Track-5027 - e-soundtrax - Oscar Espinosa
https://www.youtube.com/watch?v=AJVnKuhIv8k
City Livin (Album Version) - G. Love & Special Sauce
coffee production by country 在 The World's Top Coffee Producing Countries - YouTube 的推薦與評價
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coffee production by country 在 Top 10 Coffee-Producing Countries - Coffee Production Map 的推薦與評價
Top 10 Coffee-Producing Countries - Coffee Production Map. To download a high-resolution PDF of this image, click here ... ... <看更多>