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踏入後電商時代，除了基本的品牌購物網站，也有愈來愈多品牌積極把電商與社交網絡整合，透過不同的社交網絡平台，又或者是透過網絡紅人，直接與消費者進行溝通，從而促成網購活動，
因為社交網絡平台的種類繁多，加上多家獨角獸公司如拼多多、雲集、快手科技等的積極進取，過去6-7年，在中國大陸，Social Commerce (社交電商)早已成功搶灘，並且改變了新一代消費者的購物模式。
期間，Facebook shop和Instagram shop其實亦在外國推出了一段時間，到過去兩年，因為疫情加快了網購發展的力度和速度，這兩大社交網絡台柱亦已經正式進入亞洲各國，蓄勢待發。
到底經營電商和社交電商有何不同？整個宣傳策略與消費者旅程(Consumer Journey)又有哪些需要注意的地方？
今集科技估Podcast，我們會和大家分享。
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美國聯準會（Fed）在美東時間22日下午2時（台灣23日凌晨2時）宣布利率維持在趨近零的水準，但暗示升息可能會比預期來得快一些，同時也大幅下修今年的經濟展望。
https://udn.com/news/story/6811/5764746
🌻Adobe(ADBE)電話會議內容讀後感
ADBE前兩天發表財報了.
這次ADBE在財報後下跌, 主要是兩個原因(如下). 不過個人覺得是瑕不掩瑜:
1. 因為之前已經漲了不少(投資人期望太高)
2. 因為Digital Marketing這部分的業務受到季節性的影響, 所以表現不是很突出(沒有比預期高出很多)
a. net new Digital Media ARR (3% beat vs guide, vs 15% beat in 2Q21 vs 35% beat in 3Q20).
b. 有分析師在問(“Maybe just -- can we double-click on the seasonality commentary in the quarter? Because if we look at the beat versus guidance on net new digital media ARR, it looks, at the same time you had the weakest beat, but then the strongest guide in the last three years, which kind of speaks to and confirm some of those seasonality comments that you made.)
i. 高層對此的回答是, 主要是疫情後, 加上正值夏季, 大家的日子回復到正常&放假外出, 所以這部分的業務有受到影響(I think going into the quarter, we had expected that the consumer with a little bit more return to normalcy as what's happening in the environment.)
ii. 高層又說了一些話, 不過重點就是他不認為這是甚麼大事”So, net-net, I would say that the growth prospects for that particular business and the growth drivers remain intact. But again, very much in line. And this is what we feel good about the insights that we're getting on the business.”
iii. 也提到, Q4通常會是digital marketing業務的旺季(表現會不俗的意思)
另外, 覺得這次令我印象深刻的是, 當高層與分析師提到這些事情:
• 常在一些公司的電話會議中提到omnichannel這個字(疫情後, 更明顯了). 這次高層也有提到. ADBE可說是omnichannel概念股:
o “I mean, a big part of that is more and more companies are thirdly doing the multi-channel omnichannel, whatever they want to call it. And I think that's only going to continue to be a driver of our Digital Experience Solutions. Because today that stable stakes and so we just look at it and say whether you're shopping in-store over they are shopping online. You need a solution that treats you like a customer that we know of.”
• 網路上影片(video)的興起, 以及串流影音, 有提高了Adobe的營收天花板(用句分析師的術語, 就是TAM (total addressable market) expansion.
• 當使用者製作了越來越多的內容, 內容管理(content management)的能力就越顯重要, 內容上的流程管理(workflow)也越顯重要. Adobe的產品能夠幫內容製作者解決這樣的問題.
• 而Adobe各產品間的相容性, 標準化, 整合能力, 是它的競爭優勢之一:
o And one of the things we did really well is what we called our named user deployment and how, you know, when we have these enterprise licensing agreements, we offer enterprises the ability to download and distribute within the companies. And the more we do training and evangelism of the products, that leads to adoption. So, I would say there's an element of standardization, there's an element of more content.
而最近ADBE有個新聞, 引起了我的注意, 就是它即將在自己的平台上, 提供付款服務(payment service). 根據之前研究SHOP的經驗, 這有可能會對股價造成一定的漲幅:
On Sept. 15, Adobe announced that it will add payment services to its e-commerce platform this year to help merchants accept credit cards and other ways of paying. The move will deepen Adobe's rivalry with e-commerce firm Shopify (SHOP).
For the service, Adobe has partnered with PayPal (PYPL), which will process a variety of payment types, including credit and debit cards as well as PayPal's own payment and buy-now-pay-later offerings.
https://www.investors.com/news/technology/adbe-stock-adobe-beats-fiscal-q3-targets/
接下來該怎麼辦? 對於基本面良好的公司如ADBE, 我能說的就是buy the dip(逢低買進)了. 供參.
🌻The Facebook Files
一個星期前, WSJ上面有個關於FB的大篇幅調查報導. 有興趣的可以看看.
The Facebook Files
https://www.wsj.com/articles/the-facebook-files-11631713039
這篇文章挺長, 也沒有看到華爾街中文版本的完整翻譯, 不過可以看看這篇:
https://on.wsj.com/2ZmFimp
"《華爾街日報》的相關調查顯示，這家社交媒體巨頭心知肚明，其平台會傷害用戶，而且是以該公司常常完全了解的方式造成傷害。目前，全球近半數人口都是Facebook旗下平台的用戶。其中一些證據尤其令人不安：據《華爾街日報》報導，Facebook的內部研究顯示，在報告稱有過自殺念頭的青少年中當中，有13%的英國用戶和6%的美國用戶把這種念頭歸結於Instagram。"
另一篇相關新聞:
https://www.thenewslens.com/article/156683
"《華爾街日報》於13日揭露Facebook的XCheck系統，也就是內部系統中的VIP名單，數百萬名人、政治人物與記者等知名公眾人物都在特別的一份「白名單」之內。"
"這些「貴賓」在社群上發布的內容可以躲過一般的審查系統，即使發布明顯的不當內容，也不會立即被刪除。《衛報》報導，Facebook的獨立監督委員會表示，在閱讀該篇報導後，決定要審查XCheck系統，並要求Facebook對其進行報告與解釋。"
🌻我喜歡的Apple TV影集, "Ted Lasso", 是這次艾美獎的大贏家, 很多主要演員都得獎了.
很高興這兩年, 因為有這部戲的陪伴, 讓我撐過了疫情, 家人離世, 以及一些烏煙瘴氣的事情.
前幾天看演員的得獎影片, 一位娛樂記者問得獎的男配角(也是編劇之一)說, 你覺得這部片的核心思想是甚麼. 他說, be curious, not judgemental.
就像得獎的女演員在劇中一開始是很鴨霸很壞心的球隊主人, 但這樣做是因為被前夫傷透了心, 所以想要弄垮離婚後分到的財產(也是前夫的最愛--球隊); 外表看起來永遠陽光燦爛做啦啦隊的男主角, 在青少年時父親自殺, 造成了他心裡永遠的痛&障礙(讓他在球賽時, 會有突發恐懼症).
我們每個人其實都有很多面, 很多個故事. 尤其在社群, 大家都是萍水相逢, 對彼此的了解都是非常片面的; 而有時候在社群裡, 看到有人會因為只看到一個面向, 就去下斷語. 這其實是人之常情很難避免, 所以我們需要常用第二層思考去提醒自己. 社群裡需要更多的同理心.
“Be curious, not judgmental” – Walt Whitman(惠特曼)(美國詩人)
Picture來源:
https://www.apple.com/newsroom/2021/09/apples-global-hit-comedy-series-ted-lasso-sweeps-the-2021-primetime-emmy-awards-scoring-history-making-win-for-outstanding-comedy-series/
【最新賺錢方法2021：8種在家增加收入的方法！在家賺錢每月多賺五位數！】
最近
有幾個網友跑來私訊問我
对网络赚钱方式很感兴趣，
很好奇到底透过网络有什么方式赚钱？
其中一位告訴我因為2020 年的疫情爆发事件，
他才意識到
創造更多主動收入的重要性和培養雙技能能力
原本以為只要找到穩定的工作就可以了
但是沒想到最後公司倒閉，自己工作也沒有了
所以今天跟大家介紹在家就能賺錢的方法
怎麼做？
如果你是作為一個大學生，家庭主婦，或者是想要做副業增加收入的方法而言
我會在影片中具體分享
8个在家赚钱的方式，
是我本身以及身边的朋友都确确实实做得到的方式
看完选择一个为你自己加薪吧！
影片概括：
2:01 微商
4:59 DropShipping & E-commerce
7:37 打字員
8:38 自由撰稿員 & Copywriter
10:18 明星 / 網紅 / YouTuber
13:17 直播主
14:22 我的看法
.
❗免責聲明❗
高波動性投資產品，您的交易存在風險。
過往表現不能作為將來業績指標。
視頻中談及的內容僅作為教學目的，而非是一種投資建議。
.
註冊TradeHall,點擊以下鏈接
https://bit.ly/2TTaAih
.
我的獨家理財貼士
http://bit.ly/get-spark-financial-tips
.
【免費】股票投資工作坊 - 從0開始學股票
http://bit.ly/join-free-webinar-now
.
🔥點擊鏈接瞭解更多詳情或購買【價值思維學院】課程🔥
https://valueinmind.co/zh/sparks/
1.理財投資訓練營 （原價99美金配合大馬全面封鎖，現在報名只需要9美金！）
2.理財投資訓練營+投資思維訓練營
.
Finspark 人才招聘链接：https://bit.ly/SSS-join-us
👇更多相關影片👇
✔ OPR利率一直跌，錢放銀行沒有價值，要買房還是投資股票好呢？
https://bit.ly/3wHYNko
✔2022美联储政策調整升息，我們應該如何應對？
https://bit.ly/36ntBfx
✔比特幣還會大跌一輪？現在投資比特幣是否還有投資機會?
https://bit.ly/2SNwPWw
.
⚡ Spark 的 Facebook 很熱閙
http://bit.ly/fbsparkliang
⚡Spark 的 YouTube 很多教學
http://bit.ly/youtubesparkliang
⚡Spark 的 Instagram 很多八卦
http://bit.ly/instagramsparkliang
⚡Facebook群组：理财交流站
http://bit.ly/finspark-group
⚡Facebook群组：eToro美股交易交流区
http://bit.ly/finspark-foreign-stocks
#網路賺錢 #在家賺錢 #兼职赚钱
Bali vlog part 2 woohoo! Di vlog ini aku sekalian tunjukkin skincare routine aku yang simpel kalau lagi jalan2. Glowing club~ holygrail dari skincare korea favoritku - Pyungkang Yul yang ini versi UP Line mereka yang mengandung 3 produk memfokuskan dalam nutrition and moisturizing. You can easily get it at id.stylekorean.com and all e-commerce platform Style Korean Indonesia ya!
#PKY #pyunkangyul #pyunkangyulindonesia #skincare #koreanskincare
☆ P R O D U C T S
➫ Pyunkang Yul Essence Toner 200ml
https://id.stylekorean.com/shop/pyunkang-yul-essence-toner-200ml/1480917209/
➫ Pyunkang Yul 1/3 Cotton Pad
➫ Pyunkang Yul Moisture Serum 100ml
https://id.stylekorean.com/shop/pyunkang-yul-moisture-serum-100ml/1479974497/
➫ Pyunkang Yul Nutrition Cream 100ml
https://id.stylekorean.com/shop/pyunkang-yul-nutrition-cream-100ml/1479971604/
☆ S O C I A L M E D I A
Instagram:
https://instagram.com/titantyra
My Beauty Brand
https://www.secondatebeauty.com
Titan And Gaius Couple Channel
https://www.youtube.com/channel/UC_4PYaETTJlf3NGZ6qWFdog
Facebook:
https://www.facebook.com/Titan-Tyra-1205663879465025/
☆ F A Q
What ARE you?
I’m Chinese-Indonesian from Jakarta, living in both Indonesia and Singapore. I make beauty and lifestyle videos and I upload every Wednesday and sometimes Sunday. Make sure to subscribe so you never miss any of my silly videos. You don’t have to, though. But just do it because it’s free anyway :D
How old are you?
I’m 26 years young.
What camera, lens, and software do you use?
Vlog camera: Sony A5100 with 16-50mm f3.5-5.6 and Sony RX100 V
Tutorial camera: Sony 6500 with Vario-Tessar T* E 16-70mm f/4 ZA OSS Lens
Mic: Rode VideoMic GO
When I edit myself, it is edited with Final Cut Pro X.
☆ S P E C I AL T H A N K S
Edited by Patricia:
http://instagram.com/patricia.ticia
[email protected]
☆ S P O N S O R S H I P
This video was sponsored and all opinions are my own honest thoughts.
For Business & PR opportunities, please email: titantyrainc@gmail.com
☆ M U S I C
Epidemic Sound
• Các bác có thể mua Microsoft 365 Personal chỉ từ 83k/tháng cho một người
• Còn nếu mn muốn share với bạn bè thì có thể dùng bản M365 Family rất tiết kiệm chỉ từ 20k/tháng trên kênh các E-Commerce chính thức:
Tiki: https://shorten.asia/Nfhydkax
Shopee: https://shorten.asia/pVseMFDW
Lazada: https://bit.ly/3wlqC2u
??♀️? Code giảm giá riêng cho my20s: Giảm 200k trên tổng order
TTRANG200 (không giới hạn số lượng trên tiki)
MICRTRANG (không giới hạn số lượng trên shopee)
Thuốc nhuộm vải (link mua tại Đức): https://www.simplicol.de/simplicol-textilfarbe-intensiv-rubin-rot.html
Thuốc nhuộm vải (link mua tại VN): https://shorten.asia/A4KfVzJt
Áo Sơ mi tie dye: https://shorten.asia/9zw114Uu
Áo phông tie dye: https://shorten.asia/8ykVwRgE
Đầu đĩa than Xiaomi: https://shorten.asia/UWuVx5qp
Bình tạo bọt bông hoa https://shorten.asia/dPU4faEq
Bình tạo bọt có rèfill nước rửa tay; https://shorten.asia/KmVNRFyf
________________________________________________
Theo dõi nhiều nội dung mình làm hơn nữa ☺️
• Instagram: https://www.instagram.com/thach_trangg/
• Facebook: https://www.facebook.com/thachtrangmy20s
• Tham gia gia đình Lilachs của tui:
https://www.facebook.com/groups/lilachs/
• FOR WORK: [email protected]
_________________________________________________
Music in this video:
Ain’t Misbehaving- Louis Amstrong: https://youtu.be/ljuo5fkW-fs
https://youtu.be/BrnDlRmW5hs
BlockBuster No Copyright Lofi Hip Hop & Chillhop Mix 2021| Chill lofi beats to study / relax to
https://youtu.be/BEXL80LS0-I
Lofi Geek @Spotify: https://spoti.fi/3g16Pgr
Lofi Geek Official Channel: https://www.youtube.com/channel/ UCYD5...
#my20s #ThachTrang #Microsoft365
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