#網路女王 Mary Meeker 年度報告出爐哩！
底下摘錄其中幾項重點：
📍截至上週，全球前十大企業有七家是科技公司
As of last week, seven out of 10 of the world’s most valuable companies by market cap are tech companies, with only Berkshire Hathaway, Visa, and Johnson & Johnson making the Top 10 as non-tech companies:
- Microsoft
- Amazon
- Apple
- Alphabet
- Berkshire Hathaway
- Facebook
- Alibaba
- Tencent
- Visa
- Johnson & Johnson
📍電商成長趨緩
E-commerce is now 15 percent of retail sales. Its growth has slowed — up 12.4 percent in Q1 compared with a year earlier — but still towers over growth in regular retail, which was just 2 percent in Q1.
📍網路廣告費用持續快速增加中
Internet ad spending accelerated in the US, up 22 percent in 2018. Most of the spending is still on Google and Facebook, but companies like Amazon and Twitter are getting a growing share. Some 62 percent of all digital display ad buying is for programmatic ads, which will continue to grow.
📍獲取新用戶的成本愈來愈高
Customer acquisition costs — the marketing spending necessary to attract each new customer — is going up. That’s unsustainable because in some cases it surpasses the long-term revenue those customers will bring. Meeker suggests cheaper ways to acquire customers, like free trials and unpaid tiers.
📍精準投放廣告受到相關法規限制
There are a number of problems ahead for targeted advertising, including GDPR impact and other regulation, as well as pushes for more privacy from hardware and software companies like Apple and Facebook.
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文章來源：
https://www.vox.com/…/mary-meeker-internet-trends-report-sl…
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