[Warning: some viewers may fine the images disturbing]
https://focustaiwan.tw/video/004337637
In Taiwan, tens of thousands of animals have been used in often cruel laboratory experiments so that food companies can make claims about their products' benefits to health and safety. In many cases, the government does not require animal experiments and actually prefers human studies because they are more accurate, but many companies think that's too costly or time consuming. As a result, consumers unknowingly consume food, beverage and health supplements that have been experimented on animals in inhumane ways.
In April, however, the U.S.-based animal rights group - People for the Ethnical Treatment of Animals (#PETA) - convinced Taiwan's Food and Drug Administration (TFDA) to ban two types of experiments it had previously recommended for use to make anti-fatigue claims for marketing food and beverages.
In May, PETA also convinced one of Taiwan's biggest health food companies, Standard Foods Corp., which makes PepsiCo's Quaker oats and many products, to stop conducting #animaltests not required by law.
Despite these victories, PETA says there are still several types of cruel animal experiments allowed by the TFDA and many Taiwanese companies continue to use animal experimentation instead of safe and more effective human studies.
PETA has written to 19 other major health food companies in Taiwan that it said collectively force-fed, electroshocked, drowned, starved, bled, poisoned, dissected and/or killed more than 8,000 animals over the past two decades in laboratory experiments not required by law, and launched an online petition urging them to ban this archaic practice.
Hear one PETA scientist describe what happens to the animals and how you can help end such treatment of animals.
同時也有27部Youtube影片,追蹤數超過361萬的網紅Dan Lok,也在其Youtube影片中提到,If You Have A Great Idea But Don't Know How To Market It, Brush Up On Your Marketing Skills With The Digital Marketing Launchpad. Get In NOW: https://...
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companies that use video marketing 在 ลงทุนแมน Facebook 的精選貼文
กรณีศึกษา Casper ธุรกิจขายที่นอน ออนไลน์ /โดย ลงทุนแมน
“ไอเดียนี้แย่มาก ไม่มีใครซื้อที่นอนทางอินเทอร์เน็ตกันหรอก”
นี่คือคำพูดของกลุ่มนักลงทุน ที่ปฏิเสธให้เงินเจ้าของบริษัท Casper ไปเริ่มต้นธุรกิจขายที่นอนออนไลน์
ซึ่งอาจเพราะในอดีต คนยังคุ้นเคยกับการไปซื้อที่นอนตามหน้าร้านอยู่...
Continue ReadingCase study Casper. Online / Investing mattress business.
′′ This idea is terrible. No one will buy internet mattresses
This is the quote of a group of investors who refuse to get money for Casper company to start an online mattress business.
Maybe because in the past, people are still familiar with buying beds in front of the store.
But Casper finally can erase those beliefs
And make online mattresses widely popular
How do they use DISRUPT mattress market
Investing man will tell you about it.
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Casper is an online retail business from USA
Founded in 2014 or just 6 years ago
The main products that the company has chosen to sell are ′′ bed ′′
Because it's something to use regularly because humans sleep average of 6-8 hours a day.
However, Casper in the early stages couldn't convince investors to care about their business.
Y ' all don't believe consumers buy site mattresses that often.
Because it's quite expensive and the product has been used for years.
This industry is also a large market worth around 1,200,000 million baht.
With a lot of retail players competing fiercely
Making the owner of the company to pay personal money. Try to produce the product first. Until it's in debt of 3 million baht.
Casper's mattresses are designed with good quality materials like Memory Foam, which fits the user's body, so it reduces pressure and makes us sleep better.
The sale price is between 11,000 to 35,000 baht, which is not expensive like various retail stores.
Including the company is open to return within 100 days and warranty for 10 years.
When businesses look into form, there is a group of Venture Capital investors coming to support funding.
Make Casper finally able to launch the platform
Originally, they predicted the first year of income at around 60 million baht.
But the result appears that just the first 2 months, sales have gone through the target.
If you ask me why Casper mattresses are selling well.
The answer would be a marketing strategy that attracts consumers in this era.
Casper's most highlights. Apart from quality and price.
It's packing small boxed mattress products to be shipped to customers.
When the box is removed, put it on the base of the bed, the mattress will gradually blister up as if it lives.
This unique creates a trend of posting video clips, unpacking boxes and placing Casper mattresses on social media platforms.
Especially when famous people post like Kylie Jenner's case talking about their Instagram and YouTube casper mattresses generated over 870,000 likes.
Therefore, companies are primarily focused on advertising on social media
By hiring actresses and influencer to make casper product containers
Later, when the brand is famous, there are more interested in investing.
Target major retail malls, A-Grade Investment. Ashton Kutcher's fund.
Or entertainment industry people like Tobey Maguire, Leonardo DiCaprio, Adam Levine etc.
The company therefore puts future vision to step into a virtual Nike of sleep.
By expanding the business to other sleep related items such as pillow, bed sheet, lamp.
Also invested to build over 200 storefronts
And expanding services to foreign countries such as Canada, Germany, England.
Performance of Casper Sleep Inc. Continuing to grow
Year 2017 Income 7,900 million baht. Loss of 2,300 million baht.
Year 2018 Income 11,200 million baht. Loss of 2,900 million baht.
Year 2019 Income 13,800 million baht. Loss of 2,950 million baht.
Casper used to be evaluated by business value at 34,500 million baht. It is a starter cuddle Unicorn decoration.
And on February 2020, the company got the IPO listed into the New York Stock Exchange.
But the latest stock value has gone down to around 11,300 million baht.
This may be the result of Casper's losses and marketing advertisement costs quite high.
Assemble Casper's success, it has resulted in competitors selling online mattresses for less than 175 companies.
Including big ones like Walmart and Amazon
Online mattress selling has become a new trend in the market which makes the largest US mattress firm retailer named Mattress Firm who has been in business for 33 years. Sales of 107,000 million baht. Bankruptcy announced in 2018
This is an interesting case study
Although the product doesn't seem to fit online sales.
But did you know that when we walk in the mall to buy a mattress, we listen to the sales staff speak differently than we see online reviews. Trying with a real mattress may not affect the decision that we initially thought.
If you can make a point of selling by letting people review the products.
So that there is a trend. Let's talk about it widely.
Maybe we can sell the kind that people don't think they can sell like Casper's bed..
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References
-https://www.cnbc.com/2019/04/05/how-caspers-founders-built-a-billion-dollar-mattress-start-up.html
-https://en.wikipedia.org/wiki/Casper_Sleep
-https://casper.com/
-https://www.statista.com/chart/20729/revenue-and-net-loss-of-casper/
-https://www.cnbc.com/2019/08/18/there-are-now-175-online-mattress-companiesand-you-cant-tell-them-apart.html
-https://en.m.wikipedia.org/wiki/Mattress_FirmTranslated
companies that use video marketing 在 謙預 Qianyu.sg Facebook 的最讚貼文
【加減乘除的人生】
I have been very broke and very broken before.
(60 cents in bank, hello!)
In those dreadful days of brokenness, I spent countless long nights binge watching Youtube and blog surfing. From midnight all the way to dawn.
I lamented at how many other people are more successful, eloquent, smarter and better-looking than me.
Influencers, bloggers, content creators, Youtubers...
The more I watched and read, the more broken and stupid I felt.
My failed businesses have knocked the wind out of me and I lost the confidence to be a Feng Shui practitioner, despite Shifu and my husband egging me on.
I assumed I would suck at it, just like how I failed at everything else.
I hid for a very long long time in my eggshell, refusing to tell people that I know Metaphysics or the Dharma to help them with their life problems.
I can't even help myself. How am I qualified to help them?
Fast forward 5 years later, I am blessed with a growing audience through my writing and FB Livestreams.
That I am able to monetise what I have been learning for the past 11 years and changing people's lives, one Bazi at a time.
What's more astonishing was I self-taught myself into doing up videos on the topics that matter most to my heart.
Watching YouTube make my dreams come true. #yesmumthatstrue
You may have read that I produced a Vesak Day video, a Mothers' Day video, a Summer Health Guide and a Father's Day video for Shifu in the last 2 months. Their combined total views are over 3000.
It felt bittersweet to hear from my husband he liked my videos.
You see, years ago, when I was crippled by my business, I asked the Husband if his company needed a marketing person for their social media.
I thought they could do better in their FB marketing and gave him a lot of ideas.
The husband brushed me off, saying that his boss was unlikely to have the budget to take me in. I tried bargaining for just $200/mth for trial. But was turned down flat. #stingy
I was forced to come out and do something on my own. #女人當自強
Life feels like a Ferris wheel of deja vu sometimes.
2001. My first attempt in doing videos started in NUS Buddhist Society. I was sought to be the Vice-Chairperson in the Freshmen Orientation Camp committee. At that time, my mum bought a Sony camcorder and somehow we came up with the idea of doing a video, introducing Buddhism to the freshies, modelled after the 城人雜誌 variety show.
We went to a few temples in Singapore, of Tibetan, Mahayana and Theravada linages, showcasing the difference in various styles of prostration and offerings. My Chairman Vincent Kwan and another Comm. member starred in the video, while I did the voiceover and shooting.
I had to beg my Bizad friend who was a whiz in IT stuff, to help me edit. I parked like an owl at his home for several nights till after midnight.
Despite all the efforts we put in, the video wasn't well-received by the freshies. They felt Buddhism is one complicated maze after watching it. But the seniors liked it.
I learnt the importance of understanding my target market and perceived customisation.
Not that I understood that better when I did businesses.
I only got it after I became a Feng Shui practitioner and marketing online for a year through more trial and error.
Before the few videos I did this year, I had produced videos for Shifu a few years back. They received generally good response on his budding FB page. Despite being very low key, he has major underground Peach Blossom Luck and much goodwill among his clientele after all.
But nothing like these recent videos that get shared 11-13 times, with reach over 500-600% of the page's fan base.
I don't know what clicked inside me this year, to be able to produce videos that people like.
To be able to do FB Lives that get shared, reacted and commented, and be told that I'm natural on screen, when I used to have onscreen fright.
Feels like Disney magic at work, doesn't it? (Okay, I admit I used Feng Shui.)
I look back and discover life is a game of arithmetic.
My story-telling competitions in primary school.
A librarian in secondary school.
My leadership roles in JC and NUS.
My key role in project presentations in Uni.
Door-to-door and telephone surveys.
A barista in Coffee Bean.
Modelling for Carrie's.
A banquet waitress at Royal Scotts (where the fish head flew onto the table, sauce and fish eyeballs and all, as I was cutting up the fish)
Tutoring children.
Meeting tens of thousands of passengers in SQ.
Being the merchandiser, photographer and graphics designer for my failed blogshop business.
Tagging along the generous and strict Shifu, who taught me for free all these 11 years.
Knowing Sam Choo and Tavia Wong, in 2015 July, opened up my eyes to the IM world and learnt branding + FB marketing knowledge that my NUS professors miss out.
The rejections, the failures...
Take out any one of these, and I would lose that courage, gungho-ness, eloquence, marketability and skilfulness in handling people and trying new things, that you see now.
I sometimes see clients who lament about their less-than-desirable family backgrounds.
Or their companies who do not give them the pay and environment they crave.
Or their partners who always hold them back.
They tell me their dreams and ask me what they can do.
I would eagerly tell them their favourable elements and industries to work in.
Over time, I observed clients can know how to use their favourable elements, and yet have massively different results.
The difference lies not just in their attitude towards life, but what skills they have amassed over the years.
People have dreams, but few make serious effort to gain a skill that will push them an inch closer to their aspirations.
Or they get so caught up in life's dramas that they forgot they can.
I have seen too many clients resigned to tough life. Especially those with children.
It's like they have bid farewell to Life, before they even get near the coffin. #趕去投胎嗎
My Bazi indicated that I would be doing what I studied as a career.
I was telling Shifu, strange that I wasn't.
He told me, I was. With all the heavy duty articles I post on FB, the copywriting I learnt, landing pages, 50 over FB Livestreams, 11 workshops, I am marketing Chinese Metaphysics and Dharma.
Derrick, my web designer, remarked that he had never seen a geomancer who does marketing online the way I did. Very different from what he had seen.
I realised they are right. I am very marketing-slanted in the way I do things. NUS Bizad will be so proud of this alumni.
On my down days, I would think it is too late for me to be doing all these when I'm hitting 40.
On my up days like today, I would think if not now, when?
The more you practice, the more polished you get at doing something.
You have seen me at my most amateurish on FB, writing and doing Livestreams.
I hope it had inspired you in one way or another. If not for the better, at least don't make the same mistakes I did. Make better ones. 😄
If you wish to join me on my journey, as I take my baby step into Youtube, you can subscribe to me at:
https://www.youtube.com/channel/UCweF0iGnkE2kxMlMDcDvnqA
There is only one video uploaded so far. No channel art. No fancy words. No custom URL as I would need 100 subs before I qualify.
That 4-minute video was my very first video on Chinese Metaphysics and got me over 1459 views on Facebook, since 2016 June.
I only have 350+ friends now. Does that mean each of you watch it thrice? 😍
I will gradually edit my FB videos, throw in the subtitles, and upload them on Youtube. It won't be monetised so that next time, you can binge watch my videos with no interruption.
While I have a couple of videos in the pipeline, I do not have concrete plans what I wish to do for my Youtube channel.
But life is a game of arithmetic. As long as I am moving in my favourable direction, I am going to grow into a health stocky broccoli. Non-GMO.
Stay with me, my friend. Let's see how high we can soar together.
My barebone channel -
https://www.youtube.com/channel/UCweF0iGnkE2kxMlMDcDvnqA
.........
Fun fact: I'm still using a Sony camera for my videos.
📸: The man who didn't want to employ me
companies that use video marketing 在 Dan Lok Youtube 的精選貼文
If You Have A Great Idea But Don't Know How To Market It, Brush Up On Your Marketing Skills With The Digital Marketing Launchpad. Get In NOW: https://7tipsforbeginnermarketers.danlok.link
Maybe you wanted to start a business but it didn't succeed? Or maybe you want to build your own thing but have no clue where to start? To set your business ideas up for success, start with the 7 tips to get started as a marketer.
▬▬▬▬▬▬▬▬▬▬ Video Highlights ▬▬▬▬▬▬▬▬▬▬
0:00 - Intro - 7 Tips To Get Started As A Marketer
1:22 - Never Stop Learning
1:42 - Become A Well Rounded Digital Marketer
2:23 - You Are Selling Revenue
3:30 - Take A Lot Of Action In A Little Amount Of Time
4:47 - Focus On High Leveraged Actions
6:00 - Do The Math
7:47 - Use Cheat Codes
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
? SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ?
https://www.youtube.com/danlok?sub_confirmation=1
? Join my YouTube Membership to get access to EXCLUSIVE perks ?
https://www.youtube.com/channel/UCs_6DXZROU29pLvgQdCx4Ww/join
Check out these Top Trending Playlists -
1.) Boss In The Bentley - https://www.youtube.com/playlist?list=PLEmTTOfet46OWsrbWGPnPW8mvDtjge_6-
2.) Sales Tips That Get People To Buy - https://www.youtube.com/watch?v=E6Csz_hvXzw&list=PLEmTTOfet46PvAsPpWByNgUWZ5dLJd_I4
3.) Dan Lok’s Best Secrets - https://www.youtube.com/watch?v=FZNmFJUuTRs&list=PLEmTTOfet46N3NIYsBQ9wku8UBNhtT9QQ
Dan Lok has been viewed more than 1.7+ billion times across social media for his expertise on how to achieve financial confidence. And is the author of over a dozen international bestselling books.
Dan has also been featured on FOX Business News, MSNBC, CBC, FORBES, Inc, Entrepreneur, and Business Insider.
In addition to his social media presence, Dan Lok is the founder of the Dan Lok Organization, which includes more than two dozen companies - and is a venture capitalist currently evaluating acquisitions in markets such as education, new media, and software.
Some of his companies include Closers.com, Copywriters.com, High Ticket Closers, High Income Copywriters and a dozen of other brands.
And as chairman of DRAGON 100, the world’s most exclusive advisory board, Dan Lok also seeks to provide capital to minority founders and budding entrepreneurs.
Dan Lok trains as hard in the Dojo as he negotiates in the boardroom. And thus has earned himself the name; The King of Closing.
If you want the no b.s. way to master your financial destiny, then learn from Dan. Subscribe to his channel now.
★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
YouTube: http://youtube.danlok.link
Dan Lok Blog: http://blog.danlok.link
Dan Lok Shop: https://shop.danlok.link
Facebook: http://facebook.danlok.link
Instagram: http://instagram.danlok.link
Linkedin: http://mylinkedin.danlok.link
Podcast: http://thedanlokshow.danlok.link
#DanLok #Marketing #SMM
Please understand that by watching Dan’s videos or enrolling in his programs does not mean you’ll get results close to what he’s been able to do (or do anything for that matter).
He’s been in business for over 20 years and his results are not typical.
Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.
Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.
Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.
This video is about 7 Tips To Get Started As A Marketer.
https://youtu.be/4M61Uf1UI68
https://youtu.be/4M61Uf1UI68
companies that use video marketing 在 Dan Lok Youtube 的最讚貼文
Social Media Marketing Sounds Great But What Platform Should Your Business Use? If That‘s What You‘re Wondering About, You Might Benefit From Adding This Skill To Your Skillset. Discover It Here: https://whatplatforms.danlok.link
If you are wondering which social media platform you should use for your business watch this video. Be aware that the choice of social media platform depends on who your dream customer is. So, make sure to watch this video all the way to the end so you understand what to do next.
? SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ?
https://www.youtube.com/danlok?sub_confirmation=1
Check out these Top Trending Playlists -
1.) Boss In The Bentley - https://www.youtube.com/playlist?list=PLEmTTOfet46OWsrbWGPnPW8mvDtjge_6-
2.) Sales Tips That Get People To Buy - https://www.youtube.com/watch?v=E6Csz_hvXzw&list=PLEmTTOfet46PvAsPpWByNgUWZ5dLJd_I4
3.) Dan Lok’s Best Secrets - https://www.youtube.com/watch?v=FZNmFJUuTRs&list=PLEmTTOfet46N3NIYsBQ9wku8UBNhtT9QQ
Dan Lok has been viewed more than 1.7+ billion times across social media for his expertise on how to achieve financial confidence. And is the author of over a dozen international bestselling books.
Dan has also been featured on FOX Business News, MSNBC, CBC, FORBES, Inc, Entrepreneur, and Business Insider.
In addition to his social media presence, Dan Lok is the founder of the Dan Lok Organization, which includes more than two dozen companies - and is a venture capitalist currently evaluating acquisitions in markets such as education, new media, and software.
Some of his companies include Closers.com, Copywriters.com, High Ticket Closers, High Income Copywriters and a dozen of other brands.
And as chairman of DRAGON 100, the world’s most exclusive advisory board, Dan Lok also seeks to provide capital to minority founders and budding entrepreneurs.
Dan Lok trains as hard in the Dojo as he negotiates in the boardroom. And thus has earned himself the name; The Asian Dragon.
If you want the no b.s. way to master your financial destiny, then learn from Dan. Subscribe to his channel now.
★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
YouTube: http://youtube.danlok.link
Dan Lok Blog: http://blog.danlok.link
Dan Lok Shop: https://shop.danlok.link
Facebook: http://facebook.danlok.link
Instagram: http://instagram.danlok.link
Linkedin: http://mylinkedin.danlok.link
Podcast: http://thedanlokshow.danlok.link
#DanLok #SocialMedia #Marketing
Please understand that by watching Dan’s videos or enrolling in his programs does not mean you’ll get results close to what he’s been able to do (or do anything for that matter).
He’s been in business for over 20 years and his results are not typical.
Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.
Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.
Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.
This video is about Social Media Marketing: What Platforms Should Your Business Use?
https://youtu.be/R_nOzX4fM44
https://youtu.be/R_nOzX4fM44
companies that use video marketing 在 Dan Lok Youtube 的最讚貼文
Your Emails Don’t Get Read? Discover 7 Subject Lines That Get Your Emails Opened. Are You Writing A Lot? Our New Software, Instant Scripts, Includes 220+ Emails Subject Lines That You Can Use Instantly: https://subjectlines.danlok.link
Did you know? The purpose of your email subject line is to get your emails opened. If your emails don’t get enough response, watch the video for the 7 subject lines that get your emails opened. Which one of the 7 will you use right away? Comment below.
? SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ?
https://www.youtube.com/danlok?sub_confirmation=1
Check out these Top Trending Playlists -
1.) Boss In The Bentley - https://www.youtube.com/playlist?list=PLEmTTOfet46OWsrbWGPnPW8mvDtjge_6-
2.) Sales Tips That Get People To Buy - https://www.youtube.com/watch?v=E6Csz_hvXzw&list=PLEmTTOfet46PvAsPpWByNgUWZ5dLJd_I4
3.) Dan Lok’s Best Secrets - https://www.youtube.com/watch?v=FZNmFJUuTRs&list=PLEmTTOfet46N3NIYsBQ9wku8UBNhtT9QQ
Dan Lok has been viewed more than 1.7+ billion times across social media for his expertise on how to achieve financial confidence. And is the author of over a dozen international bestselling books.
Dan has also been featured on FOX Business News, MSNBC, CBC, FORBES, Inc, Entrepreneur, and Business Insider.
In addition to his social media presence, Dan Lok is the founder of the Dan Lok Organization, which includes more than two dozen companies - and is a venture capitalist currently evaluating acquisitions in markets such as education, new media, and software.
Some of his companies include Closers.com, Copywriters.com, High Ticket Closers, High Income Copywriters and a dozen of other brands.
And as chairman of DRAGON 100, the world’s most exclusive advisory board, Dan Lok also seeks to provide capital to minority founders and budding entrepreneurs.
Dan Lok trains as hard in the Dojo as he negotiates in the boardroom. And thus has earned himself the name; The Asian Dragon.
If you want the no b.s. way to master your financial destiny, then learn from Dan. Subscribe to his channel now.
★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
YouTube: http://youtube.danlok.link
Dan Lok Blog: http://blog.danlok.link
Dan Lok Shop: https://shop.danlok.link
Facebook: http://facebook.danlok.link
Instagram: http://instagram.danlok.link
Linkedin: http://mylinkedin.danlok.link
Podcast: http://thedanlokshow.danlok.link
#DanLok #SubjectLines #Emails
Please understand that by watching Dan’s videos or enrolling in his programs does not mean you’ll get results close to what he’s been able to do (or do anything for that matter).
He’s been in business for over 20 years and his results are not typical.
Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.
Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.
Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.
This video is about 7 Subject Lines That Get Your Emails Opened
https://youtu.be/YahcimJVBm0
https://youtu.be/YahcimJVBm0