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在digital marketing executive中文這個產品中，有1篇Facebook貼文，粉絲數超過3萬的網紅大英國辦公室小職員，也在其Facebook貼文中提到， [電子商務] [職場]台灣Google關鍵字廣告-免費線上Webinar 關鍵字廣告幾乎是Google的代名詞,關鍵字廣告也幾乎等於英國數位廣告. 俗稱PPC=Paid per click. 如果你想要找digital marketing工作,PPC executive、paid search...

digital marketing executive中文 在 大英國辦公室小職員 Facebook 的精選貼文

大英國辦公室小職員 By 大英國辦公室小職員

2015-07-02 19:49:05 有 28 人按讚
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[電子商務] [職場]台灣Google關鍵字廣告-免費線上Webinar

關鍵字廣告幾乎是Google的代名詞,關鍵字廣告也幾乎等於英國數位廣告. 俗稱PPC=Paid per click. 如果你想要找digital marketing工作,PPC executive、paid search specialist這類的職務,在我認知是永遠在缺人的.

PPC也從早年的單純RTB(real time bidding)演化成越來越複雜的怪獸,但是最基本的概念依然是不變的.四大要素: Bids下標金額、Keywords關鍵字、Ads廣告文案、Budget廣告預算.

我個人是蠻享受我操作PPC的日子,也因為有它,我才能在英國起家.雖然我現在已經不再每日PPC了,但它總是電子商務很重要的一環.有機會再介紹深入一點.

Google adwords是操作關鍵字的介面,只要你有Google 帳號就可以自己設立Adwords account,去了解介面,看看怎麼一回事,完全免費.

到Google隨便搜尋Paid search或Adwords就有成山成塔的相關guides跑出來,Google本身也有Adwords blog跟Youtube channel教你關鍵字廣告是什麼,還有最新消息更新.

看到7-9月間有好幾個Google自辦的繁體中文Webinar,完全免費,每個主題只有1個小時,有興趣的請自行線上報名補充知識.

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當初抱著雄心壯志,斷斷續續找工作找了7個月,有大大小小的面試無數,後來到目前Ftse 100的公司上班,這7年內遇到很多英國零售業retailing的市場與公司變化,在eCommerce部門更是有各式各樣的事情發生. 從最初的executive,到後來有直屬team,到現在雄心變柔心、壯志變心志,想分享所見所知的辦公室氣象. 因為經驗,所以可能digital marketing, ecommerce...等等這之類的會講多一點.
小職員張太咪分享在英國職場的文化差異、求職、心得
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